BFA Communication

Main Sign

The National Association of Colleges and Employers surveys employers each year asking what skills an employer wants in a recent college graduate1.  As part of our process of redesigning the major, we utilized this data as one of our guiding directions.  Below are the qualities an employer wants in an employee.

First skill

Ability to work in a team      

Skills

  • Team management
  • Meeting management
  • Conflict management
  • Leadership
  • Team process
  • Process improvement

Courses

  • Teams and Leadership
  • Event Planning
  • Organizational Communication
  • Introduction to Communication Studies
  • Professional Communication
  • Conflict Mangement
  • Capstone

bar

Skill two    

Ability to obtain and process information

Skills

  • Problem-solving
  • Critical thinking
  • Library research
  • Organizing information
  • Process improvement
  • Research process

Courses

  • Introduction to Communication Studies
  • Applied Communication Research
  • Data Analytics
  • Professional Communication
  • Capstone

bar

Skill three    

Ability to analyze quantitative data   

Skills

  • Conduct original research
  • Community-based/action research
  • Organizing data
  • Process improvement
  • Representing/displaying data
  • Research process

Courses

  • Applied Communication Research
  • Data Analytics
  • Communication Technology
  • Capstone

bar

Skill four    

Proficiency with computer software programs

Skills

  • Design campaign materials
  • Create documents
  • Communication processes

Courses

  • Introduction to Communication Studies
  • Communication Technology
  • Creativity and Communication Design

CAC building

bar

Skill five    

Ability to create and edit written reports

Skills

  • Writing proposals
  • Writing reports
  • Writing academic papers
  • Writing email and other correspondence
  • Writing process

Courses

  • Introduction to Communication Studies
  • Applied Communication Research
  • Professional Communication
  • Capstone
Students meeting

bar

Skill six    

Ability to make decisions; analyze and solve problems

Skills

  • Problem-solving process
  • Critical thinking
  • Brainstorming
  • Conflict management

Courses

  • Organizational Communication
  • Professional Communication
  • Interpersonal Communication
  • Introduction to Communication Studies
  • Communication theory
  • Health Communication
  • Applied Health Communication
  • Conflict Management
  • Capstone

bar

Skill seven    

Ability to plan, organize, and prioritize work

Skills

  • Project planning
  • Project management
  • Problem-solving
  • Critical thinking

Courses

  • Organizational Communication
  • Crises communication and Negotiation
  • Introduction to Communication Studies
  • Event Planning
  • Capstone

bar

Skill eight    

Ability to persuade and influence others

Skills

  • Persuasive presentations
  • Writing persuasively
  • Making arguments
  • Making face-to-face and virtual presentations

Courses

  • Persuasion
  • Public Speaking
  • Argumentation and Advocacy
  • Communication Law
  • Professional Communication
  • Conflict Management
  • Capstone

bar

Skill nine    

Ability to communicate verbally with others

Skills

  • Interpersonal communication
  • Developing relationships
  • Analyzing relationships
  • Communicating meaning
  • Understanding reality
  • Communication processes

Courses

  • Interpersonal Communication
  • Advanced Interpersonal Communication
  • Nonverbal Communication
  • Interviewing and Listening
  • Communication Theory
  • Applied Communication Research
  • Capstone

bar

Skill ten    

Ability to work in an organization

Skills

  • organizational communication
  • Interpersonal communication in organizations
  • Eight Traditions of Organizational Communication
  • work Processes
  • Process improvement

Courses

  • Organizational Communication
  • Communication Theory
  • Communication law
  • Professional Communication
  • leadership and Teams
  • Introduction to Communication Studies
  • Conflict Management

Student interaction

bar

Skill eleven    

Ability to live in a diverse world

Skills

  • Work with individuals from different cultures
  • Communicating between cultures
  • Acculturation and uncertainty

Courses

  • Communication, Culture, and Community
  • Communication across Difference
  • Communication Globally
  • Conflict Management

bar

Skill eleven    

Ability to work with social media

Skills

  • Designing social media messages
  • Designing social media campaigns
  • Evaluating social media campaigns
  • Project design and management
  • Design process

Courses

  • Communication Technology
  • Visual Communication and Aesthetics
  • Creativity and Communication Design
  • Social Media strategies
  • Data Analytics
  • Communication Law

bar

Skill eleven    

Ability to design messages

Skills

  • Situation analysis
  • Design messages
  • Evaluate message effectiveness
  • Design process

Courses

  • Communication Technology
  • Visual Communication and Aesthetics
  • Creativity and Communication Design
  • Social Media strategies
  • Data Analytics
  • Public Speaking
  • Persuasion
  • Professional Communication
  • Capstone

1. http://www.forbes.com/sites/susanadams/2014/11/12/the-10-skills-employers-most-want-in-2015-graduates/#5da802cb19f6